Holiday time is Cheatin’ time.

I am a student of Romance. I dedicate much time to looking into the ways it impacts our lives and how we can enhance it. How it goes wrong and what to do.

So you can imagine me as I’m checking out search volume on the topic of sex, marriages, cheating and divorce on Google trends. Just look at the combination of “sex” and “cheat” over the last several years.

Sex and Cheating are on our minds at Christmas

Sex and Cheating are on our minds at Christmas


Imagine my shock and surprise that there is a strong correlation between ‘sex’ and ‘cheat’ in search keywords. I’m surprised for two reasons. First is the fact that these searches are, after all, on the internet — and if you are really interested in sex and cheating, you may only find the champagne room on the internet, and you must remember what Chris Rock said: “there is NO SEX in the champagne room” — if you want sex and cheating, it is out in the real world, not the internet. The second, and more important, is that people think of sex and cheating more at the very end of the year. And I’m not the only one: “Holiday intimacies aren’t just an American rite, according to Gabriele Doblhammer of the Max Planck Institute for Demographic Research in Rostock, Germany. Heavy Christmas-New Year’s sex “is characteristic of all Christian cultures in which it has been evaluated,” she and co-researcher Joseph Lee Rogers found.”

Search volume for sex goes up and down on a weekly cycle, with more searches on Friday, Saturday and Sunday. A little week-end nookie, no doubt. That weekly cycle is year long, with some seasonal variation.

Google's keyword trend for 'sex'

Google's keyword trend for 'sex'


There is a huge increase in both, simultaneously, during and just after Christmas. What a strange coincidence! And notice how the increase in ‘cheat’ is huge at this time. It almost looks like an obsession at this supposedly holy time of year! How will Christian religions explain this? Is it OK or holy at this time of the year? Is it a spiritual coincidence or does God work in mysterious ways?
Cheating is big big BIG at Christmas time

Cheating is big big BIG at Christmas time


OK, so that’s an open question to religious leaders everywhere. What gives???

Wait, there’s more! Look at the peaks for love in this graph: Valentines day in February is when people think of love, and NOT cheating. OK, now this demands another response: Why should we think of love MORE in february rather than at christmas time?

Valentine's day is when we really think of love!

Valentine's day is when we really think of love!

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