Top Secret: What the AMA Doesn’t Want You to Know

We know from medical research that about 30% of people will “cure themselves” if they are somehow encouraged or “given permission.” This is the famous, or infamous, placebo effect. Pharmaceutical studies are done with great care to eliminate this placebo effect. From the point of view of the drug companies, a 10% effective drug is better than a 30% effective “mind-over-matter” cure.

But very little is done to find out how to enhance the placebo effect. Would it not be better if someone focused on how to make that 30% turn into 80%? That is, make it work more consistently, for more people, more often? That’s only one of the gifts of NLP.

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