In the last few weeks, I have noticed a commercial where a magnet floats above a pool of this stuff. There is no rhyme or reason for what we are seeing, and it looks unlike CGI because of the strange motion. It just flows in such a weird way that our eyes are stuck there demanding the brain answer the question: “What the hell am I seeing? Should I eat it? should I kill it? should I run?”

My Gut says nothing, so the brain, stuck in reality, attempts to reassure the eyes, while furiously figuring what is going on: All senses totally on automatic, the juggernaught of thought takes over and sez “Magnetic Oil, but why?”

No answer. thought starts to patch in the audio, up to now, locked out by the visuals. The announcer is talking about motor oil. That follows magnets. It’s a product ad. A company makes motor oil and has a new sexy visual. So What.

Will it catch on?

• Cool factor: Yes, very. Almost like Apple’s 1984 ad.
• Utility factor: (Do we really have engines with electromagnets, or even magnets at all? And if there was a magnet to grab torn chunks of metal, would you really want the oil hogging the magnet?) Maybe?
• Public Reaction: ???

The first time you see magnetic oil, you likely will have the same feeling that kings of the 1700′s were seeing in tricks of magnetism and electricity. “It’s a miracle“

Yes, it is, but it becomes common, and so we don’t think about it as a miracle. It’s only common when we don’t pay attention.

It’s still a miracle. Everything is.

Her: It’s “Venitian Egg Glazed Souffle”  With a creamed organic pate sauce on the side.

Him: Let me at it!  Hey this tastes spinach.  It is spinach.  And the sauce is a bit of mustard.  Let me see.

Her: No, No, don’t take your glasses off!  You Promised!  You know it’s all virtually enhanced.

Him: I really like the chandelier and candles in the sconces, and the Scandavian setting you picked is fabulous, but you shouldn’t need to cover up the food so much.  That virtually enhanced reality is awesome, but it does have it’s limits.

Her: Well, I’m told that it’s a great way to get kids to eat!  They can have neon colored, crackelling sand-worms if they want, and it’s still the same organic food they’re eating.

Him: Well, kids, Mmm.  Yes, I’ve been thinking about that.  He pulls out a small box and opens it.   The ring inside is bright and big.   Maybe 15 caret solo.

She gasps as he asks: will you marry me?

———————-

Announcer voice over: Apple T&T authorized Vi-Fi programs start at $175 per month.  Enhance responsibly.

Not too long ago, I wrote a book for mid-life couples to help them re-focus on each other when the kids leave the home and retirement may be around the corner.

That is a critical time in a relationship: a huge percentage of divorces occur at exactly that time. A couple starts out in love, but time changes, values change, attraction changes. The book Romantic Trances is dedicated to the idea that a couple can find common ground and with the help of NLP, can regain the glow and rekindle the romance.

All that is well and good, but I wanted to get it out to the public to see what reception I could get: I’m in the process of re-writing it now!

I would not have been able to do that unless I got about 100 copies out into the hands of people so that I could get feedback on what worked and what didn’t.

Simply put, I wanted a way to print and bind an attractive paperback that I could do with simple materials. I figured out a unique and novel way to print a book using a duplexing printer and a therma-bind unit. The printer was a Samsung unit that had a price tag under $500. The therma-bind unit cost less than $100. I have since graduated to a Brother color laser with an even lower cost per page.

How I was able to do this involved a rather tricky way to shuffle the pages front and back and side to side so that one run through the printer would create two paperbacks. I would tack the outer edge with hot-melt glue, wrap a glossy bookcover around the pages and stick it in the therma-bind like a piece of toast in a toaster.

Bingo, instant paperback.

It took less than an afternoon to print out 100 copies, and the only part of the production that I could not do myself was to make the finishing cut: That was simple, any local copy shop has a hydraulic cutting station that will do the job. The printer can create a stack of several of the raw books, and cut them all at once. Five cuts, and that created 100 books: Cost per cut? One dollar. Total out of pocket expense? Five dollars.

You can find out more at the Publishing your Own Paperback Book article at Pine Articles e-zine.

For me, Jim Hinds, my main interest is romance and relationships: My web pages are Romance Capitol and my therapy page Celarien

I need to get visitors to my site. That is your opportunity also: getting visitors to your site!

So we need a strategy that will put eyeballs on your site and maybe make google happy.

Now, what if there was a secret society that put a whole bunch of web site owners together that:

1. looked at each other’s site
2. reviewed each other’s site
3. encouraged the site owners to post those reviews with proper backlinks on their own site
4. add those reviews on a slow and daily basis so as not to confuse the Search Engine People
5. made suggestions to each other’s site
6. and invited other site owner’s to do the same

Bingo! What do you have? A club that encourages cross-linking. Fair, you only link to those you want to, and Balanced, when you want to. In addition, you have lots of the most web-sophisticated people looking at your site. That is linkreferral.com! An altogether good thing. I estimate that my FREE usage of that service has gotten me over 100 hits in the first week of use alone.

But what is the down side? Well, the way that the Link Referral people encourage site owners to join is to return a fraction of the action. And so it looks a bit like a multi-level marketing program. That’s not entirely bad, especially when you consider that you are not really joining to get rich, just to get more real eyeballs on your site.

Another organization is quite a bit more up ‘in your face’ about the money making aspect. That is You WE (yuwie.com). Here is the funny part: They are actually more fair and honest than the social web services that do NOT give any money back to their users. Does your daughter’s social web site give her any money? If she was on Yuwie, she might get even a little back.

But money is NOT the big advantage of the Yuwie community. The big secret is that these users are more motivated to look at your yuwie site, simply because they think it will gain them some money. It may, but the effect is that your Yuwie site can point too your REAL site with full RSS links, blog postings and such. Yuwie users will be looking at your content and that can’t be bad.

Check out this video introduction to Yuwie.

It is like a one-two punch to get visitors to your web site: The linkreferral concept joined with the Yuwie concept.

Act now. You can use your on-computer time more fun and more intelligently as well as get more visitors to your site. And that’s pretty much a good thing.

None of these answers, except possibly the one with explicit percentages, could have enough match with any web-accessible document to show up on Google. And there would be an enormous number of results: enough so that the real answer would be totally buried.

A human, armed with the simple knowledge that fat cells shrink and grow, would simply say: “It’s like saying ‘how much air is in a balloon,’” and reply with an analogy that would let me know within seconds of the real answer.

If I ask Google, or any simple web-indexing service, I’ll not get the human’s insight into the true nature of reality. However, let us suppose, that a human answered: A fat cell is 30% fat, and the rest is mostly water. We would know that answer is meaningless and misleading. This would be true of any answer that tried to pin down the real fat content of a cell. Any one without an ulterior motive would answer simply and with the most direct answer possible.

There are any number of questions that Boggle can not answer, simply because it is a basically an indexing scheme with a heuristically organized ratings. Adding artificial intelligence, like http://ask.com/ helps a little, but the state of the art of artificial intelligence has a long, long way to go. If you ask Noam Chomsky, it may never happen.

Even the simplest of questions can cause a stumble, even true and false questions: “is there 50% fat in a fat cell?.” Or even more complicated questions: “How can I reduce the fat quantity of my fat cells to less than 20%?”

Sometimes, a human is the best information provider. Google is great, but it does have it’s limits.

We can create a system composed of smaller parts. We can install parts that can operate independently and usefully for our own benefit. When we ask these parts to operate harmoniously for a common good, and without emotional involvement, we have a way to create brain mechanisms that have positive results.

Example The sales machine: (inspired by Tad James’ five step sales process)
The sales machine is composed of several smaller machines that all work together. Let’s describe them and at the same time you can install them. You can visualize them as little men, black boxes, white boxes, using any rep-system or modality you feel works best for you. Whatever is vivid and easily remembered.

The Value detector.
This machine is constantly combing over what we have heard from our client and comparing it with the features of our product. Each time it detects a match that indicates VALUE, it suggests that value match for you to pass on to the client.

The Rapport generator.
This assembly is very useful in lots of contexts. It is in charge of matching the energy level of our client. It tracks the body position, the voice tempo, rhythm, etc. It is constantly matching for similarities that you and your client share. It passes these suggestions to your conscious mind to pass on to the client, either verbally or non-verbally.

The Linking generator.
This small machine constantly generates suggestions that match the features of your product with the values that are acknowledged by the client. These suggestions that link your product with the value are passed on to the client.

The agreement generator.
This machine packages all suggestions into phrases softened by the Milton Model, answering questions with questions, tag questions, embedded commands, etc. Always asking the client for agreement.

The map detector.
This machine inspects our client’s communication for Meta-model violations. It suggests areas to explore. Any significant topics that come from the client are passed on to the value detector.

The benefits generator.
This machine starts the ball rolling by asking what the client feels is important regarding his context. You will use this to pass on to the value generator.

The feedback machine.
This machine filters ALL input and disconnects it from emotional responses. There is only feedback, remember?

The Close generator.
Each time there is a positive response from the client regarding a value link, this generator comes up with a suggestion for an appropriate close. The close should be passed through the agreement generator, don’t you think?

The machines labeled ‘feedback’; ‘map detector’ ‘agreement generator’ and ‘rapport’ are very general and are used in most all NLP driven interpersonal communication.

Finally, draw a picture of how these machines interconnect. You can refer to this picture for the first few times that you use this machine. That will help fine-tune and refine the installation of this machine.