Category Archives: persuasion

Magnetic Miracle Oil

July 30, 2010 – 10:56 am

I saw the first pictures of liquid oil several years ago. The movement of the liquid was intriguing. Almost mind-boggling. It moves, follows the magnet, rises up to it like a plant-blob growing from the depths. Very much a Special Effects wonder. In the last few weeks, I have noticed a commercial where a magnet [...]

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A Poem from Allstate

January 31, 2009 – 6:53 pm

Allstate Insurance has created an eye-moistening, persuasive, thunderbolt of a poem in “Back to Basics” with this inspired advertisement. The words start with – A stanza of uncertainty one of appreciation of basic values care and protection of those values Now thats a great combination! It’s timeless but appropriate for now: we are in the [...]

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