Now that’s homage!

In the last few weeks, I have noticed a commercial where a magnet floats above a pool of this stuff. There is no rhyme or reason for what we are seeing, and it looks unlike CGI because of the strange motion. It just flows in such a weird way that our eyes are stuck there demanding the brain answer the question: “What the hell am I seeing? Should I eat it? should I kill it? should I run?”

My Gut says nothing, so the brain, stuck in reality, attempts to reassure the eyes, while furiously figuring what is going on: All senses totally on automatic, the juggernaught of thought takes over and sez “Magnetic Oil, but why?”

No answer. thought starts to patch in the audio, up to now, locked out by the visuals. The announcer is talking about motor oil. That follows magnets. It’s a product ad. A company makes motor oil and has a new sexy visual. So What.

Will it catch on?

• Cool factor: Yes, very. Almost like Apple’s 1984 ad.
• Utility factor: (Do we really have engines with electromagnets, or even magnets at all? And if there was a magnet to grab torn chunks of metal, would you really want the oil hogging the magnet?) Maybe?
• Public Reaction: ???

The first time you see magnetic oil, you likely will have the same feeling that kings of the 1700′s were seeing in tricks of magnetism and electricity. “It’s a miracle“

Yes, it is, but it becomes common, and so we don’t think about it as a miracle. It’s only common when we don’t pay attention.

It’s still a miracle. Everything is.

Her: It’s “Venitian Egg Glazed Souffle”  With a creamed organic pate sauce on the side.

Him: Let me at it!  Hey this tastes spinach.  It is spinach.  And the sauce is a bit of mustard.  Let me see.

Her: No, No, don’t take your glasses off!  You Promised!  You know it’s all virtually enhanced.

Him: I really like the chandelier and candles in the sconces, and the Scandavian setting you picked is fabulous, but you shouldn’t need to cover up the food so much.  That virtually enhanced reality is awesome, but it does have it’s limits.

Her: Well, I’m told that it’s a great way to get kids to eat!  They can have neon colored, crackelling sand-worms if they want, and it’s still the same organic food they’re eating.

Him: Well, kids, Mmm.  Yes, I’ve been thinking about that.  He pulls out a small box and opens it.   The ring inside is bright and big.   Maybe 15 caret solo.

She gasps as he asks: will you marry me?

———————-

Announcer voice over: Apple T&T authorized Vi-Fi programs start at $175 per month.  Enhance responsibly.

So I’m thinking of moving from Hawaii to Oregon. It will take a lot of convincing, but seeing this view may be a part of that decision!

The air is clean and clear. The hikes are incredible. There are new things to discover around every bend. There are the mountains of the Cascade range, the incredible Oregon Coast. I can’t forget about the hiking at Smith Rock, or the inspiration of Multnomah Falls.

I got to remember to stay warm. And dry — gotta stock up on tactical gear also.

Maybe a visit to Outdoor Oregon may be the best future.